What’s inside
Lecture outline
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1
Course Structure
Schedule, grading, and the plan for the term.
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2
Introduction
What a product manager really is — and why unit economics comes first.
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3
Unit Economics Foundations
Fixed vs variable costs, CAC, LTV, payback, and contribution margin.
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4
Where UE Came From
The dot-com crash and a 19th-century factory analogy.
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5
Calculating the core metrics — CAC & LTV
Define the unit, map the funnel, and run the numbers on the CalZen case.
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6
The key question of unit economics
LTV > CAC, margin > 0 — and when a single unit actually works.
Additional materials