← Lectures 3–4

Lectures 3–4 · Recap

Recap Survey

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Rank all topics from top priority to lowest priority. The current order will be submitted.

1
Lecture 1

Course Structure, Grading & Schedule

How the course runs: the 12 lectures, grading split, and the exam format.

2
Lecture 1

Introduction + Product Manager Lens

What a product manager really does, and why money comes before features.

3
Lecture 1

Unit Economics Foundations

Fixed vs variable costs, CAC, LTV, payback, and contribution margin.

4
Lecture 1

Where UE Came From

The dot-com crash and why investors started asking if a single unit pays off.

5
Lecture 1

Calculating the core metrics — CAC & LTV

Defining the unit, mapping the funnel, and running the numbers.

6
Lecture 1

The key question of unit economics

LTV > CAC, margin > 0 — and when a single unit actually works.

7
Lecture 2

John Peel — UE in the 19th century

Unit economics through a 19th-century textile factory: costs, break-even, and the goal it answers.

8
Lecture 2

CalZen Case

The full case: the sales-funnel quiz, the CustDev result, the repeat-sale paradox, and the key insights.

Ranked: 8 topics

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