What’s inside
Lecture 3 key points
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1
When LTV = 3 × CAC is bad
Why a healthy-looking ratio can still fail when payback is slow and growth creates a cash gap.
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2
Unit Economics model deep dive
Detailed funnel and cohort logic: CAC, LTV, retention, contribution profit, and payback.
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3
UE model practical task
Hands-on model building and interpretation using a realistic acquisition and revenue case.
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4
Priorities
How prioritization changes when product decisions are connected to economics, not only user requests.
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5
Prioritization based on UE
Estimating the economic impact of product changes and comparing feature ideas by value and effort.
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6
Discussion: what feature impacts what
Mapping features to funnel steps, conversion rates, LTV, CAC, and other unit-economics levers.
Continued
Lecture 4 key points
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1
Theory of Constraints by Goldratt
How to find the bottleneck, subordinate the system to it, expand it, and repeat.
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2
Looking for bottlenecks in a job-search funnel
A practical case showing how impressions, profile views, responses, interviews, and offers form a funnel.
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3
Job Search Quiz
Choosing actions based on the current bottleneck rather than optimizing the wrong step too early.
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4
Digital product sales funnel variability
How different marketing channels create different funnel shapes, conversion rates, sales volume, and CAC.
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5
Digital product monetization variability
Direct sales, subscription, freemium, ads, marketplace commissions, usage-based pricing, and other monetization models.
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6
The most useful skill + homework
Using spreadsheets, benchmarks, AI, and internet research to build a semi-open UE model and evaluate feature economics.